Strategic Market and Competitor Analysis
Services on strategic market analyses
A strategic RESEARCH-FELLOWS market analysis can support you in preparing for market entry (market entry strategy), tapping a new target segment (potential analyses), expanding internationally, acquiring or selling a company or realigning strategy. Our detailed studies allow you to soundly evaluate markets, market volumes, competitors, trends, success factors as well as opportunities and risks in your target market.
Strategic market analyses / potential analyses usually include:
Market, market volume and development
Market size / market volume of the target market
Historical development of the market and the market volume / market growth
Key market drivers / influences in the market
Forecasted development of the market and the market volume during the next few years (potential analyses)
Segments
- Regional allocation of returns / important selling areas and their development
- Classification of the market within (product) segments, analysis of market volume and development of segments
- Identifying attractive regional and product-related segments (to derive a market entry strategy)
Competition and market entry strategy
- Competitive situation: structure of competitive landscape, distribution of market shares
- Leading suppliers in the market and their key figures (turnover, employees and productivity measures), their products and technologies, organization, management, national and international production sites and sales offices, co-operations and partnerships, strategies, latest press releases about the company, strengths and weaknesses etc.
- Deriving a potentially attractive competitive position for a market entry strategy
Customers and requirements
- Key customer segments, analysis of segment size / segment volume and development of customer segments (to derive a market entry strategy)
- Key accounts / most important customers
- Customers essential wishes and requirements
- Key success factors in the market (important parameters of a market entry strategy)
- Legal frameworks / standards
Trends / opportunities and risks
- Opportunities and threats in the target market
- Major trends and developments in the target market (future market volume / future potential analyses, technology, distribution, etc.
- Evaluating attractiveness of the target market (potential analyses)
- Deriving a potential market entry strategy
According to customer requirements, our strategic market analyses can also include further topics that are relevant for the client. It goes without saying that certain elements can also be excluded. Based on the market entry strategy, we are able to support our clients with additional services for market entry.
Methods for strategic market analyses
RESEARCH-FELLOWS has developed a systematic method for strategic market analyses which guarantees best possible results for our clients:
- Using a practically established topic raster, we define which content and topics will be the focus of market analyses. This is decided during the tendering phase with the client and enables us to ensure that the study provides comprehensive and useful results. After the terms and conditions of the project are finalized with the client, we immediately start our analyses.
- Using comprehensive desk research (including multilingual system-based Internet research, database research, analysis of market studies, daily newspapers and trade journals, annual business reports, balance sheets and other company or institutional publications), our analysts identify all published data and information about the market and relevant companies.
- Expert interviews with market participants, customers, partners, associations, institutes, universities and other experts provide a deep and detailed insight into the market and relevant companies.
- By keeping in regular, close contact with our client via phone calls or personal meetings during the project, we ensure that the results for our clients are always valuable and relevant.
- We deliver results according to the client’s preferred format (PowerPoint presentation, text research report with graphs, etc.) and always on time.
- Our project managers can also deliver the results in-house at the client’s office or meeting room.
Reference projects / project examples
RESEARCH-FELLOWS has gained experience from more than 300 successful analysis and research projects. Here you can find current reference projects and project examples for strategic market analyses: References
More information / apply for an offer
Feel free to contact us for additional information or to request a quotation for your project. Contact
